To communities-
Among the benefits often touted for communities with farmers' markets:
Farmers' markets help maintain important social ties, linking rural and urban populations and even close neighbors in mutually rewarding exchange.
market traffic generates traffic for nearby businesses
buying at markets encourages attention to the surrounding area and ongoing activities
by providing outlets for 'local' products, farmers' markets help create distinction and uniqueness, which can increase pride and encourage visitors to return.
Reduced transport, storage, and refrigeration can benefit communities too:
lower transport & refrigeration energy costs
lower transport pollution
lower transport infrastructure cost (roads, bridges, etc.)
less land dedicated to food storage
Farmers' markets may also contribute to innovative distribution means that strengthen civic engagement by reducing the social distances between urban and rural communities. With fewer intermediaries, the support of independent growers by local community members can enhance local economic opportunities and health & wellness in poor communities.[7][8]
Some consumers may favor farmers' markets for the perceived:
reduced overhead: driving, parking, etc.
fresher foods
seasonal foods
healthier foods
a better variety of foods, e.g.: organic foods, pasture-raised meats, free-range eggs and poultry, handmade farmstead cheeses, heirloom produce heritage breeds of meat and many less transport-immune cultivars disfavored by large grocers
a place to meet neighbors, chat, etc.
a place to enjoy an outdoor walk while getting needed groceries
Evidence seems to show that overall prices at a typical farmers' market are lower than prices at a supermarket because the process of production is more concise; there is less distance to travel and fewer middlemen. - wiki
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